Demand & growth
Bookings over time
Daily booked seats — members and USC guests stacked.
MembersUSC guests
New vs returning
Distinct visitors each week, by whether it's their first visit ever.
ReturningNew
Capacity & efficiency
Class fill
How full each scheduled class ended up.
Utilization by weekday
Booked seats vs capacity offered, per weekday.
Utilization by class
Seats filled vs offered, per activity.
When the studio breathes
Booked seats by weekday and hour. Darker green = busier.
Quiet Busy
Audience & loyalty
Who's booking
Share of booked seats.
Visit frequency
How many times each visitor has come.
Loyal faces
Most frequent attendees by check-in count.
Membership & retention
Member growth
New member signups each month.
Plan mix
Active members by membership plan.
Tenure
How long paying members have been with the studio.
Last check-in
When active members were last in the building.
At-risk members
Paying members who are dormant or expiring — highest value first.