Studio Analytics

Bookings over time

Daily booked seats — members and USC guests stacked.

MembersUSC guests

New vs returning

Distinct visitors each week, by whether it's their first visit ever.

ReturningNew

When the studio breathes

Booked seats by weekday and hour. Darker green = busier.

Quiet Busy

Class fill

How full each scheduled class ended up.

Utilization by weekday

Booked seats vs capacity offered, per weekday.

Utilization by class

Seats filled vs offered, per activity.

Who's booking

Share of booked seats.

Visit frequency

How many times each visitor has come.

Loyal faces

Most frequent attendees by check-in count.

    Collected revenue

    Money actually collected each month — recurring subscriptions vs one-off packs.

    Pack mix

    Revenue collected per pack product.

    Partners

    Estimated commission from aggregator check-ins (capped per member/month). 'Over cap' = unpaid visits.

      Payment methods

      Revenue collected by payment method.

      Top spenders

      Highest lifetime spend across packs and subscriptions.

        Plan mix

        Active members by membership plan.

        Credit status

        Active customers by sessions left in their packs.

        Conversion funnel

        Customers → repeat buyers → subscribers.

        Member growth

        New member signups each month.

        Tenure

        How long paying members have been with the studio.

        Last check-in

        When active members were last in the building.

        At-risk members

        Paying members who are dormant or expiring — highest value first.

          Running low on credits

          Pack buyers out of or nearly out of sessions — prime re-up targets.