Studio Analytics

Bookings over time

Daily booked seats — members and USC guests stacked.

MembersUSC guests

New vs returning

Distinct visitors each week, by whether it's their first visit ever.

ReturningNew

Class fill

How full each scheduled class ended up.

Utilization by weekday

Booked seats vs capacity offered, per weekday.

Utilization by class

Seats filled vs offered, per activity.

When the studio breathes

Booked seats by weekday and hour. Darker green = busier.

Quiet Busy

Who's booking

Share of booked seats.

Visit frequency

How many times each visitor has come.

Loyal faces

Most frequent attendees by check-in count.

    Member growth

    New member signups each month.

    Plan mix

    Active members by membership plan.

    Tenure

    How long paying members have been with the studio.

    Last check-in

    When active members were last in the building.

    At-risk members

    Paying members who are dormant or expiring — highest value first.

      Collected revenue

      Money actually collected each month — recurring subscriptions vs one-off packs.

      Pack mix

      Revenue collected per pack product.

      Credit status

      Active customers by sessions left in their packs.

      Payment methods

      Revenue collected by payment method.

      Top spenders

      Highest lifetime spend across packs and subscriptions.

        Running low on credits

        Pack buyers out of or nearly out of sessions — prime re-up targets.