Bookings over time
Daily booked seats — members and USC guests stacked.
New vs returning
Distinct visitors each week, by whether it's their first visit ever.
Class fill
How full each scheduled class ended up.
Utilization by weekday
Booked seats vs capacity offered, per weekday.
Utilization by class
Seats filled vs offered, per activity.
When the studio breathes
Booked seats by weekday and hour. Darker green = busier.
Who's booking
Share of booked seats.
Visit frequency
How many times each visitor has come.
Loyal faces
Most frequent attendees by check-in count.
Member growth
New member signups each month.
Plan mix
Active members by membership plan.
Tenure
How long paying members have been with the studio.
Last check-in
When active members were last in the building.
At-risk members
Paying members who are dormant or expiring — highest value first.
Collected revenue
Money actually collected each month — recurring subscriptions vs one-off packs.
Pack mix
Revenue collected per pack product.
Credit status
Active customers by sessions left in their packs.
Payment methods
Revenue collected by payment method.
Top spenders
Highest lifetime spend across packs and subscriptions.
Running low on credits
Pack buyers out of or nearly out of sessions — prime re-up targets.