Bookings over time

Daily booked seats — members and USC guests stacked.

New vs returning

Distinct visitors each week, by whether it's their first visit ever.

When the studio breathes

Booked seats by weekday and hour. Darker green = busier.

Class fill

How full each scheduled class ended up.

Utilization by weekday

Booked seats vs capacity offered, per weekday.

Utilization by class

Seats filled vs offered, per activity.

Who's booking

Share of booked seats.

Visit frequency

How many times each visitor has come.

Loyal faces

Most frequent attendees by check-in count.

Collected revenue

Money actually collected each month — recurring subscriptions vs one-off packs.

Pack mix

Revenue collected per pack product.

Partners

Estimated commission from aggregator check-ins (capped per member/month). 'Over cap' = unpaid visits.

Payment methods

Revenue collected by payment method.

Top spenders

Highest lifetime spend across packs and subscriptions.

Plan mix

Active members by membership plan.

Credit status

Active customers by sessions left in their packs.

Conversion funnel

Customers → repeat buyers → subscribers.

Member growth

New member signups each month.

Tenure

How long paying members have been with the studio.

Last check-in

When active members were last in the building.

At-risk members

Paying members who are dormant or expiring — highest value first.

Running low on credits

Pack buyers out of or nearly out of sessions — prime re-up targets.